Theory of tourism and tourism management - Onepress
ISBN: 978-83-7941-556-4
stron: 226, Format: ebook
Data wydania: 2010-01-01
Księgarnia: Onepress
Cena książki: 55,25 zł (poprzednio: 65,00 zł)
Oszczędzasz: 15% (-9,75 zł)
This book is the first one in the world which contains anatomy of the whole tourism phenomen - a basic as well as managerial. It contains cultivating touring, organization touring, rendering services and creating material base for tourism, as well as four functionally different managerial phenomena.
This dissertation shows which elements of tourism reality decide about existence of all above mentioned tourism phenomena. In this book tourism reality's phenomena are seen from many sides: as processes, as defined elements of the tourism reality, as showing the essence of culture or artistry of tourism management, as well as the world of definitions showing the essence of the results in every element of tourism phenomena.
The main subject of dr. Tadeusz Chudoba educational activity has been anatomy of tourism phenomena, tourism marketing and tourism management. Currently he works in College of Tourism and Foreign Languages, but also in Tourism and Recreation Institute within Warsaw Marie Curie University. Living in Sweden he was lecturer in tourism marketing. He had guest lectures in four universities in the USA; Las Vegas, Niagara Falls, East Lansing and Logan as well as in Lillehammer in Norway and in Breda in the Netherlands. The Author of this book has been working as a lecturer or researcher in Tourism Institute and in several other schools of higher education since 1967. The author would appreciate your opinion about the book. If you would like to express your remarks regarding the publication or establish scientific relations please write to dr. Tadeusz Chudoba by e-mail at krzysztof-chudoba@o2.pl
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Spis treści
Theory of tourism and tourism management eBook -- spis treści
Chapter 1. Introductory problems           15
1.1. Introduction           15
1.2. Determination of the objective of this work   16
1.3. Need for a tourism reality theory      16
1.4. Specificity of tourism management   17
1.5. Usefulness of the different management options in tourism management         18
1.6. Literature   20
1.7. Constructional assumptions  20
PART I. ANATOMY OF THE TOURISM REALITY PHENOMENA Â Â Â Â Â Â 23
Chapter 2
Forming a basic formation of the tourism reality  25
2.1. Forming a model of tourism reality  25
2.1.1. Definitions of the terms ?system? and ?tourism reality? Â Â Â Â Â Â 25
2.1.2. Systematization of the basic tourism reality phenomena       27
2.1.3. Forming the terms creating the basic coupling formation     30
Chapter 3
Tourism reality in the shape of two formations     37
3.1. Components of the tourism reality as two formations             37
3.2. Definitions of the tourism reality as two formations   40
Chapter 4
Tourism reality as two subsystems: tourism and tourism management       45
4.1. Creating formations            45
4.2. Formulating the definitions of the above-mentioned subsystem           48
Chapter 5
Tourism in the form of two subsystems   59
5.1. Creating subsystems: tourist movement and tourist movement service  59
5.2. Formulating definitions of the tourist movement and tourist movement service            62
Chapter 6
Conclusive results of a reductive description of the basic tourism phenomena         69
6.1. Forming the four subsystems of tourism       69
a) Creating formations of cultivating touring and organization touring       69
b) Creating formations of direct and indirect tourism service         71
6.2. Formulating definitions of the four basic tourism phenomena             75
a) Definitions of cultivating touring        75
b) Definitions of organization touring     83
c) Definitions of direct tourism service    87
d) Definitions of indirect tourism service             91
e) Model of tourism as four subsystems joined together    94
Chapter 7
Separating subsystems directing and steering tourism        97
7.1. Separating the basic kinds of tourism management     97
7.2. Creating formations of tourism management  99
7.2.1. Main requirements necessary for the functioning of the social formation of tourism management       99
7.2.2. Character of relations which occur in tourism management between the elements of social formations            101
7.2.3 Defining the means of managerial activity   103
7.3. Definitions of the tourism management subsystems   103
Chapter 8
Separating four subsystems of tourism managment           109
8.1. Lower level tourism management     109
8.2. Middle level tourism management    114
8.3. Strategic management in tourism      117
8.4. State-controlled tourism management           122
8.5. Characteristics of the specificities and cognitive values of the previously distinguished groups of definitions      126
8.5.1. Differences in the character of the formulated definitions    126
8.5.2. Structure of the definitions drawings        127
8.5.3. Cognitive values of the formulated definitions        128
8.5.4. Institutions managing touring        128
8.6. Four directions of tourism management as one system           129
8.7. Direct results of this work    129
Chapter 9
Tourism reality in the light of the general tourism theory 131
9.1. Different degrees of the generality and minuteness when viewing the phenomena of the tourism reality             131
9.2. Value of the tourism reality seen from the different degree of totality versus minuteness          132
9.2.1. Tourism reality as one organizational-functional system      132
9.2.2. Tourism reality as a complex of two subsystems ? tourism and tourism management  133
9.2.3. Tourism reality as consisting of two basic and two managerial subsystems    134
9.2.4. Tourism reality as a complex of eight subsystems ? four basic tourism activities and four basic directions of tourism management      134
9.3. Different faces of the world of the tourism reality phenomena            135
9.3.1. Values of the structural point of view        135
9.3.2. Anatomy of the tourism system phenomena            135
9.3.3. Functional point of view   136
9.4. Components of the world of the tourism reality         137
9.5. Functional typology of the elements of the tourism reality      137
9.6. Basic types of the tourism system phenomena            138
9.7. Internal structure of the tourism reality phenomena    139
PART II. MANAGERIAL PROCESS IN TOURISM Â Â Â Â Â Â 141
Chapter 10
Forming the organizational structure of the tourism management system    143
10.1. Current developing stage of the tourism managerial structure            143
10.2. Basis of the specifics of the regional structures of POT Â Â Â Â Â Â Â Â 144
10.3. Typology of the route organizational tourism structures        145
10.4. Regional structure of tourism service organization   145
10.5. Autonomous aims of the regional tourism organizations       146
10.6. Probable expected results from the fact of the existence of a regional tourism organizational structure  146
10.7. Existence of organizational culture in an organization within a tourism structure        146
Chapter 11
Needs and motives of cultivating touring as the bisis for drafting the social aims of tourism management     149
11.1. Needs, wants and motives  149
11.2. Needs and conditions for fulfilling tourists needs     152
11.3. Basis for typology of the main components of a complementary tourism market        153
Chapter 12
Social aims of tourism management        155
12.1 Place of the idea of forming and functioning of the complementary tourism market in the substantiation of the social aims of tourism management      156
12.2. Notion of the complementary tourism market          156
12.3. Relativity of the notion of the complementary tourism market          158
12.4. Aim or complex of basic aims of the tourism management   159
12.5. Secondary aims of tourism management      161
12.6. Managerial aims directed towards means or resources           161
Chapter 13
Conditions for the effective and efficient running of the managerial process           163
13.1. Introduction          163
13.2. Basics for the consideration of tourism management            163
Chapter 14
Tourism and tourism management           165
14.1. Introduction          165
14.2. Substantiation of the degree of meaning of directions of tourism management           166
14.3. Subject of tourism management     167
Chapter 15
Higher level tourism mangement            169
15.1. Basic directions of strategic tourism management    169
15.2. One or many aims of strategic tourism management             169
15.3. Strategy of forming a complementary tourism market          170
15.4. Definition of the premises for formulating strategic plans for forming a complementary tourism market          171
15.5. Strategic management to form demand for attendance in tourist excursions    172
15.6. Cadre strategic management           173
15.6.1. Basis for a rational cadre policy   174
15.6.2. Different methods to obtain the necessary cadre    174
15.7. Strategic management in services    175
15.8. Strategies creating conditions for functioning of a complementary tourism market     175
15.9. Place of strategic control in tourism management     176
15.10. Strategic financial management   176
Chapter 16
State-controlled tourism management      177
16.1. Tourism development supported by the highest state and government institutions       177
16.2. Policy of the state or self-government administrative bodies  178
Chapter 17
Middle level tourism managment            179
17.1. Harmonisation of functionality of a local complementary tourism market      179
17.2. Supporting the activity directed towards the growth of the assortment and quality of the services provided       180
17.3. Activities supporting the efficient and effective process of harmonization of a functioning of a complementary tourism market  180
Chapter 18
Lower level tourism management            181
18.1. Specifics of lower level management          181
18.2. Lower level tourism management in providing services        182
18.3. Structure of the process of providing services          182
18.4. Core product of the basic kinds of services  183
18.5. Services connected with business journeys   184
18.6. Lower level management with reference to travel agency companies  184
Chapter 19
Summarising the results of the considerations      187
PART III. ACTIVITY PROMOTING TOURISM MANAGEMENT Â Â Â Â Â Â Â Â Â 191
Introduction      192
Chapter 20
Model of knowledge about the tourism system, the base for builing a thesaurus of the tourism data bank      193
20.1. Need for knowledge about the tourism system phenomena    193
20.2. Notion of knowledge about the tourism system as the basis for building a thesaurus of the tourism data bank   193
20.3. Assumptions laying the foundations for constructing a thesaurus of the tourism data bank system        194
20.4. Knowledge about cultivating touring          195
20.5. Knowledge about touring organization        196
20.6. Knowledge about direct tourism service      197
20.7. Knowledge about indirect tourism service   197
20.8. Knowledge about lower level tourism management  197
20.9. Knowledge about middle level tourism management            198
20.10. Knowledge about higher level tourism management           198
20.11. Knowledge about state level tourism management  198
20.12. Summarising      199
Chapter 21
Method of identifying the main scientific disciplines for tourism system    201
21.1. Introduction          201
21.2. Two points of view regarding the meaning of sciences connected with the tourism system knowledge  201
21.3. Science or knowledge about tourism basic phenomena         202
21.4. Disciplines connected with tourism management      204
Chapter 22
Qualification model of the managerial cadre in tourism    205
22.1. Basic components of the model of cadre qualifications         205
22.2. Place of cadre typology in research of the level of qualification        206
22.3. Place of personality values in the model of the cadre qualification     207
22.4. Knowledge about lower level tourism management  207
22.5. Knowledge about higher managerial levels of the tourism reality      208
22.6. Specialist knowledge about tourism management     208
22.7. Model of the lower level tourism management cadre            209
22.8. Cadres of indirect tourism leading  210
22.9. Model of the cadre qualification of strategic tourism management     210
22.10. Model of the cadre qualification of oblique tourism management    211
Chapter 23
Necessary research directions and the method of identifying the tourism potential   213
23.1. Specific versions of forming tourist regional physical plans  213
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VOCABULARY OF THE NOTIONS USED IN THE BOOK 215