New technologies, including management information systems, the Internet and mobile communication technologies, have transformed many aspects of modern business and marketing. It seems only natural that recent studies have begun to address the role of communication in the particular context of new technologies. With the advent of new mobile infrastructure providing higher bandwidth and constant connection to the network from virtually everywhere, the way people use communication media is predicted to radically transform. A new breed of information systems, referred to as Internet systems as well as mobile information systems have appeared to address the emerging situation. Therefore, we are presenting to our valued readers the monograph entitled Internet Communication Management.

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Foreword 9 Acknowledgements 11 Izabela Gajda-Perek, ASSUMPTIONS AND OUTCOMES OF THE UNDERTAKING - FIRST INTERNATIONAL WEEK 'INTERNET COMMUNICATION MANAGEMENT' AT UNIVERSITY OF ECONOMICS IN KATOWICE 16 Małgorzata Pańkowska, INTERNATIONAL WEEK AS EDUCATIONAL CHALLENGE 22 Edyta Lachowicz-Santos, ANALYSIS OF THE SURVEYS CONDUCTED AMONG PARTICIPANTS OF THE INTERNATIONAL WEEK AND NEW MEDIA DAY 31 Danuše Bauerová, LEARNING 2.0 STRATEGY DEVELOPMENT 38 Malte Beinhauer, THE IMPACT OF ENTERPRISE 2.0 51 El Hassan Bezzazi, INFORMATION CONTROL ASPECTS IN COLLABORATIVE eLEARNING NETWORKS 65 Adriana Schiopoiu Burlea, THE ETHICAL ISSUES IN INTERNET COMMUNICATION 78 Antonio Cartelli, DIGITAL TECHNOLOGIES, KNOWLEDGE CONSTRUCTION AND SUBJECT DEVELOPMENT 94 Frederic Gimello-Mesplomb, SOME EPISTEMOLOGICAL CONSIDERATIONS ABOUT THE THEORIES OF FILM AND CULTURAL CONSUMPTION IN THE INTERNET AGE: REVISITING SUPERSTARDOM MODELS, LONG TAIL PHENOMENON AND QUALITY APPRAISAL 105 Ching-Heng Pan, Lichun Chiang, THE UTILIZATION OF WEB 2.0 APPLICATIONS FOR PUBLIC PARTICIPATION: ACCEPTANCE FACTORS OF BUREAUCRATS' ATTITUDES 116 Bernardino Quattrociocchi, THE INFORMATION COMMUNICATION TECHNOLOGY (ICT) TO SUPPORT THE INTERNATIONALIZATION PATHS OF THE ENTERPRISES IN THE FASHION FIELD 130 Claus-Peter Rückemann, CURRENT RESEARCH ON MULTIDISCIPLINARY INFORMATION AND COMMUNICATION SYSTEMS 146 Christine Röll, NEW MEDIA AND LANGUAGE TEACHING 169 John Traxler, NEW MEDIA: THEIR IMPACT ON BUSINESS, INFORMATION, ORGANISATIONS, AND SYSTEMS