Artificial Intelligence is reshaping the marketing landscape. This book begins with a foundational overview of AI and its history, establishing the importance of AI in modern marketing practices. Readers will gain insights into the integration of AI with marketing fundamentals, paving the way for strategic advancements.
Delving deeper, the book explores current applications of AI, from data analytics to campaign automation, and personalized customer experiences. With chapters dedicated to generative AI, prompt optimization, and team augmentation, the book provides actionable insights and case studies to guide readers through real-world usage.
As the journey concludes, readers are equipped with an understanding of AI's transformative impact, ethical considerations, and strategies for adoption. This book ensures that marketers are ready to embrace AI, optimize their workflows, and make informed investment decisions for future growth.

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Spis treści

Using AI in Marketing. Harness AI technologies to transform marketing strategies and results eBook -- spis treści

• 1. A Brief History of AI
• 2. Understanding AI and Marketing
• 3. The Current Use of AI in Marketing
• 4. Generative AI
• 5. Personalized Customer Experience
• 6. Team and Workflow Augmentation
• 7. Data Analysis, Measurement, and Optimization
• 8. Improving Prompt Writing
• 9. Generative AI Cases and Examples
• 10. The AI Adoption Mindset
• 11. How AI Changes Your Marketing Approach
• 12. When and Where to Invest in AI
• 13. Challenges of AI