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Social eCommerce. Increasing Sales and Extending Brand Reach - Onepress

Social eCommerce. Increasing Sales and Extending Brand Reach
ebook
Autor: Stephan Spencer, Jimmy Harding, Jennifer Sheahan
ISBN: 978-1-4493-6697-1
stron: 310, Format: ebook
Data wydania: 2014-08-01
Księgarnia: Onepress

Cena książki: 109,65 zł (poprzednio: 127,50 zł)
Oszczędzasz: 14% (-17,85 zł)

Dodaj do koszyka Social eCommerce. Increasing Sales and Extending Brand Reach

Tagi: Social Media

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR.

If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers.

  • Strategize and optimize your social presence in ways you didn’t know were possible
  • Drive more clicks and sales with better-performing Facebook ads
  • Develop remarkable content with viral potential
  • Manage your online reputation, instead of letting it manage you
  • Integrate social media into your SEO strategy, and vice versa
  • Leverage online influencers to promote your brand, and become an influencer yourself

Dodaj do koszyka Social eCommerce. Increasing Sales and Extending Brand Reach

 

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Dodaj do koszyka Social eCommerce. Increasing Sales and Extending Brand Reach

Spis treści

Social eCommerce. Increasing Sales and Extending Brand Reach eBook -- spis treści

  • Social eCommerce
  • Dedication
  • Foreword
  • Preface
    • Social Media Defined
    • Social Media Myths
    • The Three Categories of eCommerce
    • Living Up to Your Sales Potential
    • Beyond the Ads: Social Medias Unique Opportunities
    • Still Not Convinced?
    • Lets Get Started
    • Conventions Used in This Book
    • Safari Books Online
    • How to Contact Us
    • Acknowledgments
  • 1. The Social Media Landscape
    • Tier 1 Social Networks
      • Twitter
      • Facebook
      • LinkedIn
    • Tier 2 Social Networks
      • Google+
      • YouTube
      • Pinterest
      • Tumblr
    • Tier 3 Social Networks
      • reddit
      • imgur
      • Quora
      • Instagram
    • Niche Social Networks
    • Summary
  • 2. Basic Social Media Strategy
    • Understand Who You Are and Why You Do It
    • Set and Meet Goals
    • Have a Scalability Plan
      • A Sudden Big Order
      • Your Viral Efforts Accidentally Worked
      • Its So Popular That No One Goes There Anymore
      • Prevention and Planning
    • Define Your Presence
    • White Hat Versus Black Hat
      • Black Hat Examples
      • White Hat Examples
      • How Black Hat Tactics Hurt You
    • Integrate Social Media into a Larger Campaign
    • Make Your Website More Social
      • Like/Follow Buttons
      • Share Buttons
      • Widgets
      • Cross-Posting
      • Adding Comments
    • Customize Your Channel
    • Listen to the Conversation, Then Join In
    • Customer Outreach
    • Twitter and Snapchat as Customer Service Tools
    • Social Media for the Socially Challenged
    • Get Ideas for New Content
    • Content Marketing
    • Create Apps
    • Calculate ROI
      • When Its More Difficult to Work Out ROI
      • Making Social Media Advertising Work for Your Business
    • Dont Break the Rules
      • Think Before You Share
      • Dont Flood the Feed
      • Attribute, Attribute, Attribute
    • Summary
  • 3. Marketing Strategy: Physical Goods
    • Physical Goods That Do Well on Social Media
    • The Right Intent
    • Converting Leads into Customers
    • Forming a Superior Strategy
    • Site-Specific Tactics
      • Facebook
      • Twitter
      • YouTube
      • Instagram
      • Pinterest
      • Tumblr
    • Summary
  • 4. Marketing Strategy: Digital Goods and Services
    • Digital Goods and Services That Do Well on Social Media
    • The Right Intent
    • Forming a Superior Strategy
    • Site-Specific Tactics
      • Facebook
      • Pinterest
      • Twitter
      • MySpace
      • YouTube
    • Summary
  • 5. Local Services and Storefronts
    • The Right Intent
    • Forming a Superior Strategy
    • Site-Specific Tactics
      • Facebook
      • Google+
      • YouTube
      • Pinterest and Instagram
      • Craigslist
      • Foursquare
      • Local Blogging
      • Yelp
      • Twitter
    • Verifying Driving Directions
      • Google Maps
      • Mapquest, Yahoo, Bing, and Garmin GPS Devices
      • TomTom
    • Mobile Marketing
      • Optimize Your Website
      • Mobile Retail Apps
      • Integrated Product Reviews
      • Mobile Advertising
    • Summary
  • 6. Designing and Testing Ads on Facebook
    • Campaign Types
      • Traditional Sales
      • Branding
      • Special Events and Holidays
        • Selling a better you in the new year
        • A whole new round of testing
        • Matching the reason to the season
    • Market Research
    • Targeting
      • Creating Audiences for Facebook Ads
      • Unpublished Post Ads for Facebook
    • Budgeting
    • The Basics of Ad Design
      • Give a Reason for Clicking Like
      • Interesting Photos
      • Great Headlines
      • Images That Sell
    • Understanding the Metrics
    • Multivariate Testing
    • Testing Headlines with Bit.ly
    • Good Landing Page Design
    • Remove Clutter and Improve Navigation
    • The Approval Process
    • Summary
  • 7. Guerrilla Marketing
    • Honor Competitor Coupons
    • Offer Giveaways, Prizes, and Challenges
    • Be Controversial
    • Use Facebook Offers to Generate Leads
    • Post an Infographic
    • Create a LinkedIn Group
    • Create Awards Programs
    • Cross-Promote with Complementary Businesses
    • Use Photography with Branding
    • Arrange Meetups for SEO, Networking, and Marketing
    • Make and Post Memes
    • Leverage Viral Videos
    • Get onto Wikipedia
    • Summary
  • 8. Professional Presence and Damage Control
    • Finding Problems
    • Separating Business from Personal
    • Maintaining Consistency
    • Being Deleted or Delisted
      • Facebook
      • Google
    • LinkedIn: Your Online Business Card
    • Review Sites: The Harsh World of Direct Feedback
      • Yelp
      • Glassdoor
      • Google (Search and Places)
      • Restaurant.com
      • Ripoff Report
      • Angies List
      • Amazon
    • Taking Advantage of a Competitors Blunder
    • Summary
  • 9. Keeping Up with Changes
    • Hire the Experts
      • Ask the Hard Questions
      • Take a Look at the Agencys Social Media Pages and Business Sites
      • Determine What the Agency Is Planning for Your Business in the Long Term
      • Ask Trick Questions
      • Ask About Cost
    • Follow the Thought Leaders
    • Follow Industry Blogs
    • Attend Relevant Conferences
    • Join Professional Associations
    • Dont React; Respond
    • Remarket and Retarget
    • Summary
  • 10. Book Promotion
    • Fiction Versus Nonfiction
    • Know Your Audience Really, Really Well
    • Plan Accordingly
    • The Big Players
      • Twitter
      • Facebook
      • YouTube
      • Pinterest
    • Literary Social Media
      • Pixel of Ink
      • SmashWords, KDP, CreateSpace, and ACX
      • Amazon AuthorCentral
      • Goodreads
      • LibraryThing
      • Shelfari
    • Get Reviews
      • Amazon Top Reviewers
      • The Amazon Vine Program
      • Other Reviews
      • Ask Nicely and Publicly
    • Other Tips and Tricks
      • Prime Lending Library and KDP Select
      • Speak at an Industry Conference
      • Show Off Your Writing Portfolio
    • Summary
  • 11. Event Promotion
    • Establish Thought Leadership
    • Add Hashtags
    • Create Virtual Badges
    • Establish a Basic Ad and Content Strategy
    • Leverage Social Networks
      • Multiple Events
      • Slideshare
      • Lanyrd
      • Portfolio Sites
      • AllConferences
      • YouTube
      • Meetup
      • Facebook
      • Twitter
      • Create Your Own Social Network
    • Summary
  • 12. Social Search Engine Optimization
    • Optimizing for Web Search
      • Using Photo-Sharing Sites for SEO
      • Google+ for SEO
      • Facebook for SEO
      • Twitter for SEO
      • LinkedIn for SEO
      • YouTube for SEO
      • Pinterest for SEO
    • Optimizing for Social Search Engines
      • LinkedIn
      • Facebook Graph Search
      • Video Search
      • Optimizing for YouTube Search
    • Summary
  • 13. Influencer Outreach
    • Build an Initial List
    • Begin Interacting
    • Refine the List
    • Contact the Influencers
      • Pinterest Group Boards
      • The Twitter Warmup
      • Getting Contact Information
      • Paying for Reviews?
      • Creating Templates
        • Initial outreach
        • Follow-up
        • Third attempt
      • Tracking Responses
      • Automating Outreach
      • Offering Giveaways
      • Using Other Approaches
    • Watch for Mentions and Links
    • Tread Carefully on reddit
    • Establish Yourself on Google+
    • Summary
  • 14. Affiliate Marketing and MLM
    • Affiliate Marketing
      • Create Themed Content
      • Disclose All Affiliate Links
    • Multilevel Marketing
      • Choose Pictures Wisely
      • Be Multidimensional
      • Network
    • Summary
  • Glossary
  • Index
  • Colophon
  • Copyright

Dodaj do koszyka Social eCommerce. Increasing Sales and Extending Brand Reach

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