Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.
You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.
By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.

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Spis treści

Marketing Automation with Mailchimp. Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business eBook -- spis treści

• 1. Welcome to Marketing with Mailchimp
• 2. Basics of Account Management and Audiences
• 3. Importing and Combining Audiences
• 4. Understanding the Difference between Groups, Tags, and Segments
• 5. Strategies and Tools for Managing Inactive Contacts
• 6. Setting Up and Customizing Various Forms
• 7. Establishing Your Brand with the Content Studio
• 8. Outreach Marketing with Templates and Campaigns
• 9. Setting Up Your Marketing Presence with Websites
• 10. Understanding Reports and Analytics
• 11. Implementing A/B and Multivariate Testing
• 12. Strategies for Automating Using the Customer Journey Builder
• 13. Setting Up Mailchimp E-commerce Store
• 14. E-Commerce Integrations
• 15. Form and Survey Integrations
• 16. CRM and Connectivity Integrations
• 17. Use Cases and Real-World Examples