Today’s Product Managers face many challenges including customer acquisition, monetization, user retention, competition, and technical knowledge. To effectively address these challenges, this book crystalizes growth strategies that involve leveraging data, experimentation, and user insights to drive growth for a product.
Embark on a journey of learning as you explore key Growth Product Management models from this handbook, discovering their importance in improving revenue performance, and customer retention; You’ll learn how to apply these in various contexts. Along the way, practical actions will guide you on how to implement these models, better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately helping you achieve your customer retention and lifetime customer goals.
By the end of this book, you will understand what Growth Product Management is, key Growth Product Management models and growth strategies, when to use these models & strategies, and how to use them to achieve customer-for-life goals and optimize revenue performance.

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Spis treści

Growth Product Manager's Handbook. Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics eBook -- spis treści

• 1. Introduction to Growth Product Management
• 2. Understanding Product-Led Growth Management Models
• 3. Understanding Your Customers
• 4. Unlocking Success in Product Strategy and Planning
• 5. Setting the Stage for a Powerful Product-Led Enterprise
• 6. Defining and Communicating Your Product Value Proposition
• 7. The Science of Growth Experimentation and Testing for Product-Led Success
• 8. Define, Monitor, and Act on Your Performance Metrics
• 9. Guiding Your Clients to the Pot of Gold
• 10. Maintaining High Customer Retention Rates
• 11. Unlocking Wallet Share through Expansion Revenue
• 12. The Future of a Growth Product Manager