Today’s Product Managers face many challenges including customer acquisition, monetization, user retention, competition, and technical knowledge. To effectively address these challenges, this book crystalizes growth strategies that involve leveraging data, experimentation, and user insights to drive growth for a product.
Embark on a journey of learning as you explore key Growth Product Management models from this handbook, discovering their importance in improving revenue performance, and customer retention; You’ll learn how to apply these in various contexts. Along the way, practical actions will guide you on how to implement these models, better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately helping you achieve your customer retention and lifetime customer goals.
By the end of this book, you will understand what Growth Product Management is, key Growth Product Management models and growth strategies, when to use these models & strategies, and how to use them to achieve customer-for-life goals and optimize revenue performance.

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